Each year, car dealers invest huge sums of money to "mailer / super sale" - sometimes up to $ 15-20000 up to 30,000 emails direct mail.
Whether you make these sales events / don 't expectations is usually a number of factors, including the coordination of the point of purchase ("POP") of materials.
At the end of these sales are sent to the external sales team to handle such sales may be your car dealer - but his reputation remains. Therefore, if you rentan outside sales team to work these events, please check out their reputation as it will become YOUR reputation.
Here are a couple of ideas to make your "Mailer/Super Sale" successful:
1) If you must adjust pricing on a vehicle, do it at least 2 days BEFORE the sale starts, and ensure that price is reflected on ALL web sites and print ads and where your inventory is listed. Many customers spend time researching your vehicle inventory before they actually arrive at your dealership.
2) Match you POP supplies to your mailer colors -if it's a red, white, blue sale and those colors are on the actual mailer, use red, white and blue balloons, flags, dancing men, hot air balloon shaped Inflatables, hangtag's, etc. Customers need to recognize it's YOUR STORE having the event.
3) If you are giving out gift cards to induce customers to visit your store, you may want to consider giving a .00 VISA gift card with your dealership logo on the card. Why give free advertising to another retailer?
4) Have an official greeter - not the salesperson - to help manage the traffic flow, as these events often promote sales people "cherry-picking" customers.
5) When greeting customers, make sure to request the customer's email address so you can give them your Facebook or Twitter page. Customers are more likely to contract with someone they know, and this is a perfect way for them to get to know you. You'll want these customers to remember you tomorrow, long after the outside sales team has departed your dealership.
